Mobile Marketing Daily
Monday, October 26, 2009
  • HTC Looks To Make The Mobile Phone Personal

    Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story

  • VW Goes All Mobile For Launch Of GTI

    The program will be promoted on VW.com and the company's Facebook page, which has some 300,000 followers, as well as sites like Twitter, and … Read the whole story

  • Four Out of Five Never Leave Home Without It

    According to the newly released global mobile phones survey from Synovate, revealing just how attached Americans are to their cell phones, 82% of Americans … Read the whole story

  • Multicultural, Global And Mobile: Western Union

    "Thomas Friedman's 'The World Is Flat' epitomizes Western Union," CMO Gail Galuppo says. "Borders are truly fading. We have to understand consumers around the … Read the whole story

  • Can TV Networks Figure Out That Second Screen?

    An announcement from ESPN this week seems to have fallen outside of the mobile industry's radar, but to me it indicates just how quickly … Read the whole story

  • HTC Breaks Out Of Its Shell

    Seeking to better compete with high-profile brands like Nokia and Apple, Taiwan-based handset maker HTC Monday unveiled its first global ad campaign. The cross-media … Read the whole story

  • Verizon Profit Falls, Wireless Growth Slows

    Verizon Communications had a nearly 30% drop in third-quarter earnings as AT&T and the iPhone ate into the telecom giant's wireless growth. Verizon Wireless … Read the whole story