During eBay's third-quarter conference call last week, CEO John J. Donahue highlighted mobile commerce as an area where the e-tailing giant is innovating to help boost sales. He pointed out … Read the whole story
Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story
The program will be promoted on VW.com and the company's Facebook page, which has some 300,000 followers, as well as sites like Twitter, and … Read the whole story
According to the newly released global mobile phones survey from Synovate, revealing just how attached Americans are to their cell phones, 82% of Americans … Read the whole story
"Thomas Friedman's 'The World Is Flat' epitomizes Western Union," CMO Gail Galuppo says. "Borders are truly fading. We have to understand consumers around the … Read the whole story
An announcement from ESPN this week seems to have fallen outside of the mobile industry's radar, but to me it indicates just how quickly … Read the whole story
Seeking to better compete with high-profile brands like Nokia and Apple, Taiwan-based handset maker HTC Monday unveiled its first global ad campaign. The cross-media … Read the whole story
Verizon Communications had a nearly 30% drop in third-quarter earnings as AT&T and the iPhone ate into the telecom giant's wireless growth. Verizon Wireless … Read the whole story