Mobile Marketing Daily
Tuesday, October 27, 2009
  • HTC Looks To Make The Mobile Phone Personal

    Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story

  • OMMA Mobile L.A.: Strike Up The Brands

    "You're going to L.A.?" I can hear my daughter cooking up the phony indignation. "Without me? Where was the memo on this?" Actually, it … Read the whole story

  • Almost As Good As A Sandwich Board

    According to a new survey commissioned by 1020 Placecast and conducted by Harris Interactive, American consumers are receptive to opt-in mobile marketing messages from … Read the whole story

  • Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships

    Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich … Read the whole story

  • HTC Breaks Out Of Its Shell

    Seeking to better compete with high-profile brands like Nokia and Apple, Taiwan-based handset maker HTC Monday unveiled its first global ad campaign. The cross-media … Read the whole story

  • NBA Launches Premium Subscription Video Service

    The National Basketball Association and NBA Digital on Wednesday launched a subscription service, which will offer fans access to a full season of live … Read the whole story

  • Google Says 'Keep Your Phone Number'

    Google's latest move to become a bigger player in the communications space also no longer requires people to pick a phone number to use … Read the whole story

  • Verizon Profit Falls, Wireless Growth Slows

    Verizon Communications had a nearly 30% drop in third-quarter earnings as AT&T and the iPhone ate into the telecom giant's wireless growth. Verizon Wireless … Read the whole story