MoBlog
by Mark Walsh
With the formal unveiling of the Motorola Droid Wednesday, buzz mounted online that Verizon Wireless may have finally found an answer to the iPhone. The sleek smartphone boasts a large … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"You're going to L.A.?" I can hear my daughter cooking up the phony indignation. "Without me? Where was the memo on this?" Actually, it … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new survey commissioned by 1020 Placecast and conducted by Harris Interactive, American consumers are receptive to opt-in mobile marketing messages from … Read the whole story
by Mark Walsh
Verizon Wireless Wednesday announced that its forthcoming Droid smartphone from Motorola will hit store shelves Nov. 6 and sell for $200, with a two-year … Read the whole story
-
by Diane Mermigas
Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich … Read the whole story
by Laurie Sullivan
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported … Read the whole story
by Erik Sass
Big content producers are going mobile with smartphone apps, and BBC World Service is the latest to join the club through a deal with … Read the whole story
by Gavin O'Malley
The National Basketball Association and NBA Digital on Wednesday launched a subscription service, which will offer fans access to a full season of live … Read the whole story
-
by Laurie Sullivan
Google's latest move to become a bigger player in the communications space also no longer requires people to pick a phone number to use … Read the whole story
by Mark Walsh
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered … Read the whole story