
COMMENTARY
by Kelly Samardak
It's always fun to see who brands see as "influencers," or at least the kinds of people who will blather goofily about how they … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I turned my 17-year-old daughter loose in the app store last weekend just to see what happened. I agreed to let her take my … Read the whole story
by Karl Greenberg
A spokesperson says Chrysler's market research suggests there's broad interest in the product, "but particularly for families who will use this during trips around … Read the whole story
by Mark Walsh
Zong has become a popular payment option in the online games and social media space by letting people punch in their 10-digit mobile numbers … Read the whole story
by Laurie Sullivan
For some consumers, mobile has become the most important screen in their lives. But for the technology to become a vibrant platform, marketers and … Read the whole story
by Mark Walsh
Mobclix has thrown down the gauntlet. The mobile ad exchange has launched a promotion challenging iPhone application developers to compare it side-by-side with rival … Read the whole story
by Wendy Davis
In response to an inquiry from the Federal Communications Commission, Google said that its voice service isn't blocking as many calls as in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"The phone is all about simplifying your life," according to Greg Grunberg, founder of Yowza, who, by the way, also plays Matt Parkman on … Read the whole story
COMMENTARY
by John Capone
Video will drive adoption of new devices in mobile says Ross Levinsohn. An iPhone is about as a good a device to view online … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Just an interesting observation on how people are so dependent on mobile phones (for whatever it's worth). Hey, I'm the first to admit I … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press, says companies aren't focused on revenue from mobile. They are not managing the inventory. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Patrick Moorehead, director of emerging media at Razorfish, believes SMS have much better ROI than iPhone applications. Retailers use SMS to drive store launches. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A few tidbits of information to provide insight on the future of CRM and video: Kodak has 17 different CRM systems and it will … Read the whole story
COMMENTARY
by John Capone
John Zehr, SVP and GM, ESPN Mobile is the current title holder for most mobile devices at OMMA Mobile -- coming in at four. … Read the whole story
COMMENTARY
by John Capone
MediaPost's Steve Smith said in his introduction that the term "Year of Mobile" has been so oft used that when it arrives we'll all … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
So you've built the iPhone application and uploaded it into the Apple store, but how do you get it ranked high enough to get … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Greg Grunberg, the co-founder of Yowza! (a mobile coupon service) fits right in on an OMMA panel -- he's got that combination of geeky … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Often times buying vs. building makes more sense when it comes to mobile applications, according to Jason Meil, EVP, Director of Innovations, Initiative. Don't … Read the whole story
COMMENTARY
by John Capone
Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company, married his brand to the mob, with a mobile ad where a malfunctioning printer gets whacked. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mobile is a personal experience. It's the only screen with you every waking hour. Consumers have started to pay more for what they do … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft and Google are seeing more CPG, auto and retail companies join travel in mobile advertising. I have heard in the past few months … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
What's the bare minimum opt-in rate for retailers to find value in mobile marketing? According to Eric Holmen of Smartreply, 5% -- "If you … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Making retail transactions easier with mobile technology leads to an increase in the frequency of customer purchases, according to Noah Glass of Gomobo, which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Mobile media budgets are still in a single digit percentage game when it comes to share of overall media budgets for most marketers â€" … Read the whole story
COMMENTARY
by John Capone
"Mobile is a personal experience, and people are using it in a way that reflects the way they want to use content," says John … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Welcome to OMMA Mobile in Los Angeles. It appears that post-click activity coming from mobile search is much higher compared with that on the … Read the whole story