MoBlog
New data suggests worldwide mobile phone sales may finally be rebounding. Mobile phone shipments totaled 287.1 million units in the third quarter, down 6% from a year ago, but up … Read the whole story
COMMENTARYIt's always fun to see who brands see as "influencers," or at least the kinds of people who will blather goofily about how they … Read the whole story
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I turned my 17-year-old daughter loose in the app store last weekend just to see what happened. I agreed to let her take my … Read the whole story
A spokesperson says Chrysler's market research suggests there's broad interest in the product, "but particularly for families who will use this during trips around … Read the whole story
Zong has become a popular payment option in the online games and social media space by letting people punch in their 10-digit mobile numbers … Read the whole story
For some consumers, mobile has become the most important screen in their lives. But for the technology to become a vibrant platform, marketers and … Read the whole story
Mobclix has thrown down the gauntlet. The mobile ad exchange has launched a promotion challenging iPhone application developers to compare it side-by-side with rival … Read the whole story
In response to an inquiry from the Federal Communications Commission, Google said that its voice service isn't blocking as many calls as in the … Read the whole story
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"The phone is all about simplifying your life," according to Greg Grunberg, founder of Yowza, who, by the way, also plays Matt Parkman on … Read the whole story
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Video will drive adoption of new devices in mobile says Ross Levinsohn. An iPhone is about as a good a device to view online … Read the whole story
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Just an interesting observation on how people are so dependent on mobile phones (for whatever it's worth). Hey, I'm the first to admit I … Read the whole story
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Jeff Litvack, GM, Mobile & Emerging Products, The Associated Press, says companies aren't focused on revenue from mobile. They are not managing the inventory. … Read the whole story
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Patrick Moorehead, director of emerging media at Razorfish, believes SMS have much better ROI than iPhone applications. Retailers use SMS to drive store launches. … Read the whole story
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A few tidbits of information to provide insight on the future of CRM and video: Kodak has 17 different CRM systems and it will … Read the whole story
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John Zehr, SVP and GM, ESPN Mobile is the current title holder for most mobile devices at OMMA Mobile -- coming in at four. … Read the whole story
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MediaPost's Steve Smith said in his introduction that the term "Year of Mobile" has been so oft used that when it arrives we'll all … Read the whole story
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So you've built the iPhone application and uploaded it into the Apple store, but how do you get it ranked high enough to get … Read the whole story
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Greg Grunberg, the co-founder of Yowza! (a mobile coupon service) fits right in on an OMMA panel -- he's got that combination of geeky … Read the whole story
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Often times buying vs. building makes more sense when it comes to mobile applications, according to Jason Meil, EVP, Director of Innovations, Initiative. Don't … Read the whole story
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Jeffrey Hayzlett, CMO and VP, Eastman Kodak Company, married his brand to the mob, with a mobile ad where a malfunctioning printer gets whacked. … Read the whole story
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Mobile is a personal experience. It's the only screen with you every waking hour. Consumers have started to pay more for what they do … Read the whole story
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Microsoft and Google are seeing more CPG, auto and retail companies join travel in mobile advertising. I have heard in the past few months … Read the whole story
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What's the bare minimum opt-in rate for retailers to find value in mobile marketing? According to Eric Holmen of Smartreply, 5% -- "If you … Read the whole story
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Making retail transactions easier with mobile technology leads to an increase in the frequency of customer purchases, according to Noah Glass of Gomobo, which … Read the whole story
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Mobile media budgets are still in a single digit percentage game when it comes to share of overall media budgets for most marketers â€" … Read the whole story
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"Mobile is a personal experience, and people are using it in a way that reflects the way they want to use content," says John … Read the whole story
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Welcome to OMMA Mobile in Los Angeles. It appears that post-click activity coming from mobile search is much higher compared with that on the … Read the whole story
