Mobile marketing is tough enough without having to struggle to define it. The term itself is self-explanatory, right? Like long-haul trucking or indoor plumbing. Apparently not. To clear up any … Read the whole story
As much as we like all of those branded apps and leveraging the phone to activate TV programming and out-of-home advertising experiences, users do … Read the whole story
A year after Android launched, Google's mobile operating system still has a long way to catch up to the iPhone in the app game. … Read the whole story
The Mobile Marketing Association Tuesday released revisions to its definition of "mobile marketing." The new definition is: "Mobile marketing is a set of practices … Read the whole story