MoBlog
by Mark Walsh
The hot M&A; market in mobile advertising continued with Norwegian browser maker Opera Software today announcing it's acquiring San Mateo, Calif.-based startup . The reported purchase price of $8 million, … Read the whole story
by Aaron Baar
"Any football enthusiast fondly remembers the original Super Bowl shuffle," Caralene Robinson, Boost's director of marketing, tells Marketing Daily. "It was iconic, and funny; … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why can't I pop most brand names into my mobile browser and get a decent interactive experience yet? To hell with all of the … Read the whole story
by Mark Walsh
A recent case study of a Continental Airlines campaign suggests that advertising on the mobile Web performs better than in mobile applications. Continental ran … Read the whole story
by Laurie Sullivan
Performics and Zenith will combine search offerings with social marketing company Moxie Interactive to create a services suite focused on sales and social marketing. … Read the whole story
by Mark Walsh
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, … Read the whole story
by Wayne Friedman
According to a study from the Kaiser Family Foundation, total media consumption of young consumers 8-18 -- from mobile, TV, games, Internet, etc -- … Read the whole story