The hot M&A; market in mobile advertising continued with Norwegian browser maker Opera Software today announcing it's acquiring San Mateo, Calif.-based startup . The reported purchase price of $8 million, … Read the whole story
"Any football enthusiast fondly remembers the original Super Bowl shuffle," Caralene Robinson, Boost's director of marketing, tells Marketing Daily. "It was iconic, and funny; … Read the whole story
Why can't I pop most brand names into my mobile browser and get a decent interactive experience yet? To hell with all of the … Read the whole story
A recent case study of a Continental Airlines campaign suggests that advertising on the mobile Web performs better than in mobile applications. Continental ran … Read the whole story
Performics and Zenith will combine search offerings with social marketing company Moxie Interactive to create a services suite focused on sales and social marketing. … Read the whole story
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, … Read the whole story
According to a study from the Kaiser Family Foundation, total media consumption of young consumers 8-18 -- from mobile, TV, games, Internet, etc -- … Read the whole story