The Haitian relief effort has attracted a well-document outpouring of donations via text message. But an recent poll suggests people don't necessarily trust texting as a means of charitable giving. Read the whole story
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commerce shoppers indicate that they would buy more products from their mobile devices … Read the whole story
Mobile video is still emerging but shows strength in boosting brand favorability, delivering an increase of 13 percentage points compared to 12 for the … Read the whole story
Mobile advertising promises higher response rates than the desktop Web, but is more hampered than ever by a fragmented landscape of different devices, operating … Read the whole story