Mobile Marketing Daily
Friday, February 12, 2010
  • Sprite Launches First Integrated Global Campaign

    The campaign, dubbed "The Spark" in reference to the brand's 2009-updated logo, features hip-hop musician Drake and includes multiple TV spots, online music remixing … Read the whole story

  • Disney Pushes 'Alice' Through The Mobile Looking Glass

    Has Disney gone down the rabbit hole? The mobile effort behind Tim Burton's 3D update of the Disney classic "Alice In Wonderland" features games, … Read the whole story

  • New Ways Emerge To Reach Healthcare Professionals

    So today, we are seeing the rise in what is now being called eDetailing, which can be defined as the use of digital technologies … Read the whole story

  • Warming Up To The Android Robot

    The tepid initial sales of the Google phone notwithstanding, this is definitely the year to start watching Android. ComScore reports that Android's share of … Read the whole story

  • The Winter Olympics Of Search, Blogs and Mobile

    Google, Microsoft and Yahoo got in the game. Each unveiled separate renditions on search, blogs and mobile to follow the 2010 Winter Olympics in … Read the whole story

  • IPhones Get Courtesy of Shazam

    IPhone users can now access, the popular Internet audio emporium owned by the CBS Interact Music Group, via the upgraded versions of the … Read the whole story

  • Developers Gearing Up For iPad

    If developer enthusiasm is any guide, the iPad should hit the ground running with third-party applications. The number of developers starting new application projects … Read the whole story

  • eXelate Releases Industry Trend Report Wrapped In Behavioral Data

    Marketers at Apple and Google only need to whisper the faint signs of a new product to turn the buzz on the Internet into … Read the whole story