Mobile Marketing Daily
Thursday, February 25, 2010
  • What's In It For Me?

    Mobile is a teen's remote control for their world. It holds the key to their friends, family, social networks, and it goes with them … Read the whole story

  • Are The Media Brands All Here?

    Can media brands really sell platforms? That seems to be the perennial question (mostly unanswered) to accompany the arrival of every new medium. Is … Read the whole story

  • Sprint Likens 4G Coverage To Web On The Go

    "We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior … Read the whole story

  • Experian: Choose Delivery Method Based On Age

    The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a … Read the whole story

  • FCC To Propose 'Mobile Future Auction'

    As part of a national broadband plan, FCC Commissioner Julius Genachowski Wednesday outlined a new initiative allowing television broadcasters to give up spectrum in … Read the whole story

  • Forget the Sex Apps - Users Turn To iPhone For Dating, Health

    With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. … Read the whole story

  • Wireless Carriers, Google Respond To FCC on ETFs

    The four major U.S. wireless operators and Google Tuesday filed their responses to a Federal Communications Commission inquiry into the fees charged to customers … Read the whole story

  • Scribd Makes Push Into Mobile

    Scribd has emerged over the last year as a popular way to share documents from recipes to PowerPoint presentations online, boasting tens of millions … Read the whole story

  • Health Care Professionals Use Mobile Text, Social Media

    Physicians and nurses are frequent users of mobile text messages to communicate for personal and professional reasons, and also use mobile devices to connect … Read the whole story

  • Experts Debate 'Ickiness' Of Web, Mobile Measurement

    "Icky" is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today's best mobile measurement tools. "Icky" as in … Read the whole story

  • RGA: Mobile Measurement "Icky"

    “Icky” is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today’s best mobile measurement tools. “Icky” as in … Read the whole story