People are actually buying mobile apps? According to the latest monthly data from mobile ad network AdMob, half of iPhone owners are purchasing at least one premium application per month, … Read the whole story
Mobile is a teen's remote control for their world. It holds the key to their friends, family, social networks, and it goes with them … Read the whole story
Can media brands really sell platforms? That seems to be the perennial question (mostly unanswered) to accompany the arrival of every new medium. Is … Read the whole story
"We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior … Read the whole story
The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a … Read the whole story
As part of a national broadband plan, FCC Commissioner Julius Genachowski Wednesday outlined a new initiative allowing television broadcasters to give up spectrum in … Read the whole story
With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. … Read the whole story
The four major U.S. wireless operators and Google Tuesday filed their responses to a Federal Communications Commission inquiry into the fees charged to customers … Read the whole story
Scribd has emerged over the last year as a popular way to share documents from recipes to PowerPoint presentations online, boasting tens of millions … Read the whole story
Physicians and nurses are frequent users of mobile text messages to communicate for personal and professional reasons, and also use mobile devices to connect … Read the whole story
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today's best mobile measurement tools. "Icky" as in … Read the whole story
“Icky†is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today’s best mobile measurement tools. “Icky†as in … Read the whole story