MoBlog
by Mark Walsh
In the wake of the Chilean earthquake, mobile donation groups like mGive and the Mobile Giving Foundation have swung into action, setting up new keywords and short codes for people … Read the whole story
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by Erik Sass
This morning saw the unveiling of the biggest partnership between a media brand and a digital out-of-home network so far in 2010, with a … Read the whole story
COMMENTARY
by Blaine Mathieu
Some email marketers see the rise of social media and mobile communications as a threat to email's dominance. Not so! Each channel can integrate … Read the whole story
COMMENTARY
by Steen Andersson
Mobile is a teen's remote control for their world. It holds the key to their friends, family, social networks, and it goes with them … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Can media brands really sell platforms? That seems to be the perennial question (mostly unanswered) to accompany the arrival of every new medium. Is … Read the whole story
by Aaron Baar
"We're getting to the point where the efficiencies gained through a national message are better than those gained through spot advertising," Chris Schaper, senior … Read the whole story
by Mark Walsh
With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. … Read the whole story
by Mark Walsh
With Google and Apple battling for ascendancy of the mobile landscape, Facebook recently surpassing 100 million mobile users and Microsoft plotting a comeback with … Read the whole story
by Erik Sass
TargetSpot, a leading Internet radio advertising network, is expanding into audio ad sales for digital audio content delivered to mobile devices, giving advertising clients … Read the whole story
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by Mark Walsh
Unveiling new metrics in its latest monthly report, Millennial Media found that mobile campaigns are increasingly driving consumers toward mobile commerce, social media and … Read the whole story
by David Goetzl
A Sony Pictures Web site has signed as the first advertiser for a service where leagues send text messages to alert people about rainouts, … Read the whole story