In some sense publishers are in the same boat as marketers when it comes to mobile media. Their position may be worse, in fact. … Read the whole story

Do you ever get the feeling that the ship has set sail and you may have missed the boat? When I think about the … Read the whole story

The advertising industry must stop thinking about what year will become the "year of mobile marketing" and start thinking about what innovations that will … Read the whole story

The hype surrounding mobile coupons and promotional barcodes this year may leave many advertisers worrying they're way behind in this emerging form of marketing. … Read the whole story

My favorite app described at OMMA Global so far: Sit'n'Squat, a mobile app that helps you locate public bathrooms.  Currently sponsored by Charmin', the app … Read the whole story

It was offered in good humor, and it got a laugh, but if there's any truth in it, one survey finding thrown out during … Read the whole story

The mobile panel at OMMA Global including a warning against lovin' and leavin' your target consumers, especially with mobile advertising campaigns that involve a … Read the whole story

Are we making it too complex for marketers to adopt mobile advertising? asks Laura Marriott, Mobile Marketing Consultant, during a panel on the platform … Read the whole story

Mobile will prompt marketers to accelerate adoption of local search, display ads and paid search, according to James Min, managing partner of Montgomery and … Read the whole story

When approaching mobile "You need to forget your web education" says Alexandre Mars CEO Phonevalley & Head of Mobile Publicis Groupe. Apps can be … Read the whole story