MoBlog
by Mark Walsh
Speculation about the size and growth rate of the mobile ad market has inspired reams of research reports in recent years, with projections all over the map. Much of the … Read the whole story
by Mark Walsh
Apple Thursday unveiled its rumored "iAd" mobile advertising system, with CEO Steve Jobs touting it as "a new kind of mobile ad," capable of … Read the whole story
COMMENTARY
by Diane Mermigas
The explosion of mobile Internet devices led by Apple's new iPad and iPhone OS will help advertisers grab the big brass: quicker commercial transactions. Read the whole story
COMMENTARY
by Robert Kadar
This mobile healthcare technology sector will continue to develop rapidly but it's clear that pharma and other health care brands will need to take … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Now Google has real competition. That's the sentiment from most advertising and marketing executives I spoke with after hearing news of Apple's iAd advertising … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Nearly a week into playing with and demoing the iPad to others, my biggest surprise is how the larger Web experience tends to push … Read the whole story
by Wayne Friedman
TV stations are moving ahead with more mobile TV test efforts. The latest is a special public service announcement of an anti-drunk driving campaign … Read the whole story
by Laurie Sullivan
Google has acquired Plink, a visual search company based in the United Kingdom. The co-founders Mark Cummins and James Philbin announced the acquisition in … Read the whole story
by Karlene Lukovitz
The integrated campaign for Torched Cherry, which combines the flavors of Barbados cherries and Torch Plant aloe, includes national print advertising (consumer and trade), … Read the whole story
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by Aaron Baar
In order to stand out and maintain popularity on the best-selling or most-downloaded lists, App developers will have to move to a free or … Read the whole story