At least initially, Apple doesn't appear to have grand ambitions for iAd taking over mobile advertising. During the company's conference call Tuesday, when asked how the financial community should view … Read the whole story
A new survey of U.S. adults found about one-quarter have used location-based mobile services. Mobile users are more likely to respond to mobile advertising … Read the whole story
This week brought another study showing the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, … Read the whole story
The app economy is booming to the tune of 7 billion downloads in 2009, according to Chetan Sharma Consulting. But we still need to … Read the whole story
Following in the steps of companies like Google and BlueKai on the desktop Web, mobile ad network JumpTap will allow people to choose the … Read the whole story
NBC conducted research on its multiplatform coverage of the Vancouver Olympics and found that nearly half the people using its mobile offerings did so … Read the whole story
The huge number of iPads sold in the first week of availability -- about 500,000 units -- foreshadows a similar feeding frenzy for iPad … Read the whole story
The love affair between teens and texting only grows deeper, according to the latest Pew Research Center report looking at the phenomenon. More than … Read the whole story