AT&T and Verizon may be bitter rivals, but first-quarter earnings from the telco titans this week showed both are now deriving a third of their revenue from wireless data services. … Read the whole story
A new survey of U.S. adults found about one-quarter have used location-based mobile services. Mobile users are more likely to respond to mobile advertising … Read the whole story
The best way for a typical retailer or brand to engage teens on mobile is to start by building a segmented text messaging program … Read the whole story
Once again my phone home screens runneth over. As I researched and programmed the May 12 OMMA Mobile, which is focusing on apps and … Read the whole story
According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in … Read the whole story
Maybe I am a bit too steeped in mobile media to appreciate the gee-whiz factor that newbies experience. But do most of you still … Read the whole story
This week brought another study showing the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, … Read the whole story
Following in the steps of companies like Google and BlueKai on the desktop Web, mobile ad network JumpTap will allow people to choose the … Read the whole story
People who shop at Whole Foods are twice as likely to work out as those who shopped elsewhere, according to a new study by … Read the whole story
The huge number of iPads sold in the first week of availability -- about 500,000 units -- foreshadows a similar feeding frenzy for iPad … Read the whole story