With the launch of Oprah Mobile, the daytime TV queen appears to be laying the groundwork for a bigger push into digital media in advance of the debut of the … Read the whole story
The Stride gum ostriches will find you, whether you're online or offline. In TV spots, these ostriches threaten anyone with bodily harm who dares … Read the whole story
Huey Lewis will have to keep on looking: Social media appears to be as addictive as any chemical compound, and while it satisfies some … Read the whole story
As new privacy initiatives proliferate standardized icons and messaging and push people towards profile pages, manicuring your online profile could become as typical as … Read the whole story
The best way for a typical retailer or brand to engage teens on mobile is to start by building a segmented text messaging program … Read the whole story
Once again my phone home screens runneth over. As I researched and programmed the May 12 OMMA Mobile, which is focusing on apps and … Read the whole story
According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in … Read the whole story
Maybe I am a bit too steeped in mobile media to appreciate the gee-whiz factor that newbies experience. But do most of you still … Read the whole story
Acknowledging the growing number of readers that interact with newspaper content via mobile devices, the Audit Bureau of Circulations says its interactive unit, ABCi, … Read the whole story
People who shop at Whole Foods are twice as likely to work out as those who shopped elsewhere, according to a new study by … Read the whole story
The NHL season may be drawing to a close, but mobile video is just kicking off for one franchise. The Phoenix Coyotes have teamed … Read the whole story