Mobile Marketing Daily
Friday, April 30, 2010
  • With Mobile Payment, DO Blossoms

    A new report from Juniper Research forecasts big increases in electronic payments via mobile devices -- and that's good news above all for the … Read the whole story

  • Will Apple's Anti-Flash Stance Affect Mobile Gaming?

    This week, Apple impresario Steve Jobs put a shot across Adobe's bow, explaining in detail why the iPod Touch, iPhone, and iPad (The "iPlatforms," … Read the whole story

  • DRTV Finds A New Screen

    DRTV has long been a key weapon in a direct marketer's arsenal. This media vehicle provides the ability to reach and engage a mass … Read the whole story

  • Playing The Click-Through Dummy

    Too much repurposed creative is being squeezed onto mobile Web pages, with ridiculous results. Few taglines even seem to acknowledge that you are seeing … Read the whole story

  • Pulsing Google

    Analysts have released a handful of reports this week providing insight into Google's position across a variety of markets, from mobile to search to … Read the whole story

  • Fox Cries Foul Over NFL Streaming

    As the NFL moves rapidly down the new-media field, Fox Sports president Ed Goren warned that wide distribution could narrow profits -- both for … Read the whole story

  • Western Union Effort Urges Cash Gifts For Mom

    Themed "Return the love," the national effort includes partnerships with Grammy Award-winning recording artist Wyclef Jean, and "Queen of Latin Pop" Paulina Rubio. With … Read the whole story

  • Access 360 Buys Arena Networks

    Access 360, a multiplatform media company which targets young adults via online, mobile and out-of-home digital networks in retail venues, has acquired Arena Media … Read the whole story

  • Coca-Cola, Facebook, Microsoft, YouTube On Social Party Line

    Facebook Fans are important, but Mich Mathews, chief marketing officer at Microsoft, told attendees at the exclusive 40-exec invitation-only PTTOW event in Dana Point, … Read the whole story