by Aaron Baar
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Most hot tech companies get only one over-hyped product launch day per item. Sony's PS3, Nintendo's Wii, Verizon's DROID? One day, press sees if … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
A new report from Juniper Research forecasts big increases in electronic payments via mobile devices -- and that's good news above all for the … Read the whole story
COMMENTARY
by Shankar Gupta
This week, Apple impresario Steve Jobs put a shot across Adobe's bow, explaining in detail why the iPod Touch, iPhone, and iPad (The "iPlatforms," … Read the whole story
COMMENTARY
by Josh Martin
DRTV has long been a key weapon in a direct marketer's arsenal. This media vehicle provides the ability to reach and engage a mass … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Too much repurposed creative is being squeezed onto mobile Web pages, with ridiculous results. Few taglines even seem to acknowledge that you are seeing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analysts have released a handful of reports this week providing insight into Google's position across a variety of markets, from mobile to search to … Read the whole story
by Wendy Davis
More than one year after announcing plans to introduce new privacy legislation, Rep. Rick Boucher (D-Va.) intends on Tuesday to unveil a draft of … Read the whole story
by David Goetzl
As the NFL moves rapidly down the new-media field, Fox Sports president Ed Goren warned that wide distribution could narrow profits -- both for … Read the whole story
by Mark Walsh
The launch of Marvel Entertainment's mobile application for the iPad earlier this month elicited comic-book like exclamations of awe from fans for its visual … Read the whole story
by Tanya Gazdik
Themed "Return the love," the national effort includes partnerships with Grammy Award-winning recording artist Wyclef Jean, and "Queen of Latin Pop" Paulina Rubio. With … Read the whole story
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by Erik Sass
Access 360, a multiplatform media company which targets young adults via online, mobile and out-of-home digital networks in retail venues, has acquired Arena Media … Read the whole story
by Laurie Sullivan
Facebook Fans are important, but Mich Mathews, chief marketing officer at Microsoft, told attendees at the exclusive 40-exec invitation-only PTTOW event in Dana Point, … Read the whole story