by Mark Walsh
Mobile analytics firm Flurry Thursday announced a new set of privacy rules for application developers aimed at giving end users more control over the … Read the whole story
by Mark Walsh
Microsoft Wednesday offered a sneak peek of the new version of its MSN mobile home page optimized for smartphones at the OMMA Mobile 2010 … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the subterranean themes I detected throughout yesterday's OMMA Mobile conference was that the expectations for the platform have escalated enormously in just … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Sometimes when you hear about the cutting edge of media technology you say "wow that's awesome!" Other times -- or sometimes at the same … Read the whole story
by Wayne Friedman
Los Angeles -- Growing new media technologies are good for video content in a general feel-good, blue-sky scenario -- but TV networks and movie … Read the whole story
by Mark Walsh
Apple's plunge into mobile advertising with the launch of its iAd platform last month was a hot topic of discussion throughout the day at … Read the whole story
by Mark Walsh
In announcing a series of updates to its service today, Hulu said it's sticking with Flash to power video in its new media player … Read the whole story
by Mark Walsh
The iPad is already making its mark in the Wi-Fi world. In its first month on the market, the Apple tablet accounted for 1.5% … Read the whole story
by Laurie Sullivan
Mogreet took video advertising services global Wednesday with the launch of a campaign for Jabra, which makes headsets for mobile devices. The company's technology … Read the whole story
by Erik Sass
Consumer Reports is joining the mobile stampede with a new mobile Web site, CR Mobile, which gives consumers mobile access to product reviews, ratings, … Read the whole story
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by Gavin O'Malley
NBC and Microsoft Advertising on Thursday announced a partnership designed to promote NBC's "More Colorful" Fall 2010 program lineup. Financial terms of the deal … Read the whole story
by Erik Sass
Clear Channel Radio's Total Traffic Network has struck a deal with TomTom, which operates a service that provides driving directions via mobile devices. It … Read the whole story
by Karl Greenberg
Ford is using its new Fiesta car to demonstrate that cars can be mobile Internet devices. The company is sending two Ford Fiestas, loaded … Read the whole story
COMMENTARY
by Joe Mandese
That's what I took away from OMMA Mobile opening keynoter Ed Kaczmarek's presentation this morning. Kaczmarek, the director of innovation-consumer experiences at Kraft Foods, … Read the whole story
COMMENTARY
by Joe Mandese
How many of you remember the non sequitur comedian and performance artist Andy Kaufman? You know, the guy who played Latka on "Taxi?" That's … Read the whole story
COMMENTARY
by Mark Walsh
On the day's first panel, focusing on using apps to build closer relations with customers, Ted Hong, Chief Marketing Officer, Fandango, revealed Apple CEO … Read the whole story
COMMENTARY
by Joe Mandese
Hopfer, the mobile marketing manager at Mobext says his clients are all obsessed with developing mobile apps, but they don't always know why, or … Read the whole story
COMMENTARY
by Mark Walsh
In mobile, things aren't changing every 18 months, "they're changing every 18 minutes," according to Michael Gartenberg, Partner, at the Altimeter Group. He pointed … Read the whole story
COMMENTARY
by Joe Mandese
That's what Kraft's Ed Kaczmarek suggested when asked to react to a stat that mobile marketing is "four to five times as effective" as … Read the whole story
COMMENTARY
by Mark Walsh
Introducing the second agency-focused panel of the day, moderator Alan Chappelle compared mobile to late, great comedian Andy Kaufman, "because everyone is doing everything, … Read the whole story
COMMENTARY
by Joe Mandese
That's one of the top lines from a new study released this morning by JiWire. The research, dubbed the "On-The-Go Audience" report, also found … Read the whole story
COMMENTARY
by Joe Mandese
That's the surprising evolution of the smart phone user, according to Chad Stoller, EVP Digital Strategy at BBDO. Speaking on the Buyers' Roundtable panel … Read the whole story
COMMENTARY
by Mark Walsh
When will bigger budgets emerge for apps and mobile advertising overall? The perennial question. It's a bit of a conundrum because more funding requires … Read the whole story