MoBlog
by Mark Walsh
With the iPhone playing such a crucial role in the growth of AT&T wireless business in recent years, the question of what will happen when, and if, the company loses … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What's a Zippo?" my daughter asked as I pulled out the promotional lighter the iconic company sent me months ago. "Nothing that would interest … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google is a technology company. This doesn't mean it will abandon search. But after 20 years in technology and marketing, I know the signs … Read the whole story
by Mark Walsh
Counting on a huge global audience online for what's billed as the world's biggest sporting event, Yahoo is rolling out a new content and … Read the whole story
by David Goetzl
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goals is crafting co-branded vignettes with marketers, as well as spawning promotions that … Read the whole story
by Aaron Baar
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelsong, general manager of JVC Mobile Entertainment, tells Marketing Daily. "At the end … Read the whole story
by Aaron Baar
"It's taken a couple of years, but they've figured out the mobile phone is really a tool kit, and one of the tools it … Read the whole story
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by Laurie Sullivan
Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal … Read the whole story
by Mark Walsh
ESPN Tuesday introduced five sports and news applications for the iPhone and iPod touch targeting five cities: Dallas, Boston, Chicago, Los Angeles and New … Read the whole story