With the iPhone playing such a crucial role in the growth of AT&T wireless business in recent years, the question of what will happen when, and if, the company loses … Read the whole story
What's a Zippo?" my daughter asked as I pulled out the promotional lighter the iconic company sent me months ago. "Nothing that would interest … Read the whole story
Google is a technology company. This doesn't mean it will abandon search. But after 20 years in technology and marketing, I know the signs … Read the whole story
Counting on a huge global audience online for what's billed as the world's biggest sporting event, Yahoo is rolling out a new content and … Read the whole story
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goals is crafting co-branded vignettes with marketers, as well as spawning promotions that … Read the whole story
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelsong, general manager of JVC Mobile Entertainment, tells Marketing Daily. "At the end … Read the whole story
"It's taken a couple of years, but they've figured out the mobile phone is really a tool kit, and one of the tools it … Read the whole story
Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal … Read the whole story
ESPN Tuesday introduced five sports and news applications for the iPhone and iPod touch targeting five cities: Dallas, Boston, Chicago, Los Angeles and New … Read the whole story