MoBlog
by Mark Walsh
This week Google and Apple were all about "openness" as they prepared to plunge more seriously into mobile advertising. Assuming an embrace of openness in operations serves the dual purpose … Read the whole story
by Mark Walsh
Sprint Thursday kicked off a cross-media campaign for the June 4 launch of the HTC Evo 4G, which the wireless operator has been touting … Read the whole story
by Mark Walsh
Coupons and special deals are spreading fast across cell phones as businesses from coffee shops to national retailers like Target and the Gap try … Read the whole story
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by Joe Mandese
Heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As a way of touting the success of the iPhone's content economy, Apple is fond of rolling out regular updates about the massive number … Read the whole story
COMMENTARY
by Chad Capellman
Maintaining a presence on these new social platforms can provide a powerful, if subtle, marketing message: You're the type of doctor who "gets it," … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
ComScore and Nielsen yesterday released new numbers indicating the app market's massive growth, but each of the reports also provides some perspective on just … Read the whole story
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by Gavin O'Malley
AdGenesis Digital has launched a new video advertising platform, which rewards consumers for watching ads with various deals and incentives. The white-label platform, which … Read the whole story
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by Joe Mandese
Imagine a medium with the ubiquitous reach of television, but an advertising marketplace half the size of outdoor, and what you might end up … Read the whole story