by Mark Walsh
Sprint Thursday kicked off a cross-media campaign for the June 4 launch of the HTC Evo 4G, which the wireless operator has been touting … Read the whole story
by Aaron Baar
"As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them … Read the whole story
by Mark Walsh
Apple didn't disappoint its legions of fans Monday, unveiling a new, sleeker version of the iPhone complete with a raft of new features including … Read the whole story
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by Joe Mandese
Aegis Media today will unveil Team Epic, a new event and experiential marketing agency combining its Velocity Sports & Entertainment and Vivid Marketing units, … Read the whole story
by Mark Walsh
Coupons and special deals are spreading fast across cell phones as businesses from coffee shops to national retailers like Target and the Gap try … Read the whole story
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by Joe Mandese
Heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet … Read the whole story
COMMENTARY
by Joe Lorkovic
What does a smartphone have in common with a set-top box (STB)? Both focus on cloud computing, and both contribute to replacing the home … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Some optimist in the media industry (are there any optimists left in the media industry?) really feel the iPad is a game-changer. Well, after … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As a way of touting the success of the iPhone's content economy, Apple is fond of rolling out regular updates about the massive number … Read the whole story
COMMENTARY
by Chad Capellman
Maintaining a presence on these new social platforms can provide a powerful, if subtle, marketing message: You're the type of doctor who "gets it," … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
ComScore and Nielsen yesterday released new numbers indicating the app market's massive growth, but each of the reports also provides some perspective on just … Read the whole story
by Sarah Mahoney
Between the BP oil spill and privacy issues at Facebook and Google, the concept of brand trust is coasting at mighty low levels these … Read the whole story
by Erik Sass
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-home video network, which operates displays in casual restaurants, to both build consumer … Read the whole story
by Mark Walsh
Adobe has a new ally in its war with Apple over the lack of Flash support on the iPhone and other Apple devices -- … Read the whole story
by Mark Walsh
MTV Networks is extending the "Tribes" vertical ad networks launched two years ago to mobile devices, starting with the iPhone. The effort will be … Read the whole story
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by Gavin O'Malley
AdGenesis Digital has launched a new video advertising platform, which rewards consumers for watching ads with various deals and incentives. The white-label platform, which … Read the whole story
by Karl Greenberg
Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's … Read the whole story
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by Joe Mandese
Imagine a medium with the ubiquitous reach of television, but an advertising marketplace half the size of outdoor, and what you might end up … Read the whole story