MoBlog
by Mark Walsh
In the wake of the media blitz surrounding the iPhone 4 unveiling, a closer look at the initial list of iAd advertisers shows an impressive range of consumer categories. That … Read the whole story
by Aaron Baar
"As it becomes more challenging to engage consumers, and as new [media] platforms emerge, we thought: 'What better way to get in with them … Read the whole story
by Mark Walsh
Apple didn't disappoint its legions of fans Monday, unveiling a new, sleeker version of the iPhone complete with a raft of new features including … Read the whole story
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by Joe Mandese
Aegis Media today will unveil Team Epic, a new event and experiential marketing agency combining its Velocity Sports & Entertainment and Vivid Marketing units, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While I am not really a Foursquare fan (call it "check-in aversion") I am a frequent user of Yelp and a few other local … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
How much more legacy media can the iPad be expected to save? Newspapers and magazines, having failed to make the money they wanted on … Read the whole story
COMMENTARY
by Joe Lorkovic
What does a smartphone have in common with a set-top box (STB)? Both focus on cloud computing, and both contribute to replacing the home … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Some optimist in the media industry (are there any optimists left in the media industry?) really feel the iPad is a game-changer. Well, after … Read the whole story
by Sarah Mahoney
Between the BP oil spill and privacy issues at Facebook and Google, the concept of brand trust is coasting at mighty low levels these … Read the whole story
by Erik Sass
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-home video network, which operates displays in casual restaurants, to both build consumer … Read the whole story
by Mark Walsh
Adobe has a new ally in its war with Apple over the lack of Flash support on the iPhone and other Apple devices -- … Read the whole story
by Mark Walsh
MTV Networks is extending the "Tribes" vertical ad networks launched two years ago to mobile devices, starting with the iPhone. The effort will be … Read the whole story
by Karl Greenberg
Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's … Read the whole story
by Erik Sass
One of the big unanswered questions during the recent media frenzy surrounding the release of Apple's iPad was how much publishers will be able … Read the whole story
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by Gavin O'Malley
BigDoor, a provider of white-label virtual goods systems, on Tuesday said it closed a second round of funding worth $5 million. The financing was … Read the whole story
by Mark Walsh
Competition in the U.S. mobile ad market could heat up further with international mobile ad network inMobi formally opening for business in the U.S. … Read the whole story