Starbucks and Foursquare garnered widespread publicity when they teamed up last month to offer a $1 discount on Frappuccinos to the mayors of individual Starbucks stores. But the companies may … Read the whole story
Headlines may be blaring the bad fortunes of the lower prices in some media, but major media and entertainment executives still believe digital and … Read the whole story
"We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He … Read the whole story
Data points can underscore larger trends that companies must wisely and bravely embrace, even if it means making radical change. With consumers now spending … Read the whole story
Remember when we used to talk about how mobile media was all about "drive-by" content and "snackable" experiences? We don't hear that so much … Read the whole story
This probably comes as a surprise to no one, but it's worth noting just the same: people who own e-readers are much more likely … Read the whole story
When Sprint wanted to demonstrate advanced mobile technology for the HTC Evo 4G phone using gaming as a platform, it tapped the IGN community … Read the whole story
VP/Marketing Michael Sprague notes that 39% of users of Cars.com accessed mobile devices from dealership lots. "Since one in two phones today are smartphones, … Read the whole story
Almost three-quarters of chief financial officers at major entertainment and media companies say digital and mobile represent the industry's biggest growth opportunities. CFOs say … Read the whole story
The so-called third screen is increasingly finding itself at home alongside the TV and computer screens, according to a new study. The report, by … Read the whole story
Mobile Internet services company dotMobi has launched a new set of tools that promise to help small and medium-sized businesses to quickly build a … Read the whole story