Can a social media campaign be successful even when the product it's promoting is a dud? That's the question raised by the demise of Microsoft's Kin phones less than two … Read the whole story
Bidding for a bigger presence on Android phones, Yahoo Thursday introduced Yahoo Mail and Messenger applications for the Google mobile platform. It also rolled … Read the whole story
There is a big disconnect between the readiness of retail and consumer habits when it comes to mobile shopping, according to some recent research. … Read the whole story
I missed this yesterday, probably because Microsoft wanted me to: less than two months after launch -- and only after a very expensive, high-profile … Read the whole story
Last summer, two researchers from Worcester Polytechnic Institute and AT&T Labs reported on how social networks "leak" data to advertisers through referrer URLs. Now … Read the whole story
On Saturday night I was at a concert with a friend whom I'd dragged to see one of my favorite bands from back in … Read the whole story
The expansion of social media on mobile phones is no secret. In a June report, comScore identified social networking as the fastest-growing content category … Read the whole story
As the ad industry waits with anticipation for Apple to unleash a new era in applications-based advertising with its new iAds, new consume research … Read the whole story
This week brought a new mobile platform for multicultural marketing called Connect, courtesy of San Diego-based EPMG -- which specializes in print and digital … Read the whole story
A coalition of 17 advocacy groups and health organizations is asking the Federal Trade Commission to issue tougher regulations regarding online marketing to children. … Read the whole story
MTV Networks and Warner Music Group Corp have struck a broad, multiyear marketing/advertising partnership. It gives MTV the exclusive right to sell ad inventory … Read the whole story
According to the study, Web retailers are spending an average of $170,000 each this year developing their mobile sites (with large retailers, naturally, spending … Read the whole story
What a difference two years makes. In its latest monthly metrics report, AdMob looks at changes in the mobile ad landscape between May 2010 … Read the whole story