MoBlog
by Mark Walsh
The Pew Research Center last week released its annual report on how Americans are using their mobile phones. The study found six in 10 U.S. adults now access the Internet … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau is asking the Federal Trade Commission to refrain from broadening regulations regarding children's online privacy. In a letter filed this … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the real challenges for brands trying to effect a meaningful app strategy is that the platform requires them to become publishers. An … Read the whole story
by Erik Sass
A slew of acquisitions hasn't satisfied Meredith Corp.'s appetite for marketing companies. The women's magazine publisher announced its purchase of The Hyperfactory, a company … Read the whole story
-
by Joe Mandese
Asked what capabilities their clients are most interested in developing, a third of agency executives surveyed recently by media-buying processing systems provider Strata said … Read the whole story
-
by Joe Mandese
Nearly half (46%) of ad executives - both marketers and agency media buyers - currently are utilizing mobile media as part of their advertising … Read the whole story
by Aaron Baar
Consumers are becoming more accustomed to mobile banking services, but that doesn't mean they play a large role in their banking decisions. According to … Read the whole story
-
by Fern Siegel
Gannett Digital tapped Craig Etheridge as vice president of mobile advertising sales. He was most recently vice president of emerging platform sales at The … Read the whole story
-
by Mark Walsh
Mobile ad network inMobi has closed $8 million in a second-round venture funding from investors existing investors Kleiner Perkins Caufield & Byers and Sherpalo … Read the whole story
by Mark Walsh
Google's Android platform continues to gain ground on Apple's iOS, picking up 1.3% market share among smartphone operating systems in June. Android now claims … Read the whole story
by Laurie Sullivan
Simplifying content creation and the ability to upload videos onto a Web site made YouTube the king of consumer-generated videos. Now parent company Google … Read the whole story
-
by Gavin O'Malley
Continuing to bolster its digital marketing assets, Meredith Corp. on Tuesday announced plans to buy a remaining stake in mobile marketing firm The Hyperfactory. … Read the whole story