Does Research in Motion really need its own ad network? The Wall Street Journal reported today that the BlackBerry maker is in talks to buy mobile ad network Millennial Media … Read the whole story
I have three-year-old identical twin boys and a five year-old daughter. And as you can imagine, bedtime around our house can be, ummm... chaotic. … Read the whole story
To some, mobile is unpredictable, new. There's still an element of hesitation for many brands -- a hesitation that we in the mobile marketing … Read the whole story
Because of its TV roots and obvious ties to broadcast and cable advertisers, Hulu seems to be everyone's favorite professional-grade digital video service to … Read the whole story
If you want to get better performance from a mobile video ad campaign, then start thinking outside of the video player box. In its … Read the whole story
Badges are earned for exploring a range of "delicious, nutrient-dense foods" that can contribute to a healthier diet. Each user first creates a profile … Read the whole story
Moving into more immediate TV viewing for new mobile devices, Verizon's FiOS is working on a live TV streaming app for Apple's iPad and … Read the whole story
Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. … Read the whole story
The program gives patrons of both Subway and PlayStation a chance at such prizes as pre-launch gaming products. The companies say the prizes, which … Read the whole story
Offering further evidence of Android's ascendance, the Google mobile platform last month surged ahead of Research in Motion's BlackBerry to become the second largest … Read the whole story
Starting in September, Apple will focus its mobile advertising efforts entirely on the iAd, which runs ads in applications on the iPhone and iPod. … Read the whole story
A new report on consumer broadband service from the Federal Communications Commission suggests the quality of mobile broadband service lags growing demand. FCC Chairman … Read the whole story
A lack of analytics, audience size and fragmentation are among the still face mobile marketers despite the growth mobile media consumptions, according to a … Read the whole story
Casual games continue to drive game play on mobile devices, making the need for faster broadband connections critical. Sixty four million people will play … Read the whole story
Make it easy for businesses to invest in search engine marketing campaigns. That's the thinking behind two free self-service platforms released Tuesday. Yield Software … Read the whole story