MoBlog
by Mark Walsh
With the forthcoming launch of News Corp.'s iPad-focused digital newspaper, CEO Rupert Murdoch has pledged to bring young people back to newspaper reading through the allure of the Apple tablet … Read the whole story
by Aaron Baar
"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both … Read the whole story
by Mark Walsh
Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As streaming video became ubiquitous online and emerged on mobile, the format almost became an end it self rather than a medium. I am … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the most promising extensions of existing media to mobile has to be out-of-home. In fact, I wonder if eventually mobile marketing and … Read the whole story
by Tanya Gazdik
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relations, as well as social and mobile activities. In addition, Kraft Foods is … Read the whole story
by Mark Walsh
The initiative kicks off at more than 50 AT&T outlets across the Midwest that will promote SCVNGR in connection with the launch of the … Read the whole story