MoBlog
by Mark Walsh
One of the more intriguing pieces of advice handed out during MediaPost's Mobile Summit last week was Eric Bader's exhortation to look elsewhere besides digital budgets to fund mobile campaigns. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Since mobile gaming got some wind in its sails from the arrival of the Apple App Store, many of us have wondered whether smartphone … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The ABC network has done famously well with the video app it had ready on launch day for the iPad. Less than two weeks … Read the whole story
by Aaron Baar
"If sharing is a means to self-expression, this Thr!ve space is all about self-expression," says Blake Harrop, vice president and group director at agency … Read the whole story
by Mark Walsh
To keep from getting caught up in the fixation on mobile gear instead of end users, he advised audience members to focus on creativity, … Read the whole story
by Laurie Sullivan
YouTube and MLB Advanced Media (MLBAM), the interactive media and Internet arm of Major League Baseball, announced a partnership Monday to offer baseball fans … Read the whole story
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by Mark Walsh
Aiming to boost revenues ahead of its planned IPO, Skype Monday formally rolled out its phone service for business users. Previously in beta for … Read the whole story
by Mark Walsh
Mobile experts from Microsoft, Research in Motion and other companies Tuesday highlighted GPS and other location-based technologies as a key to boosting consumer engagement … Read the whole story
by Mark Walsh
Steve Madden is planning a bigger push into mobile as the shoe retailer seeks to tighten the link between in-store and online shopping via … Read the whole story
COMMENTARY
by Mark Walsh
During a Mobile Summit session Saturday on the future of mobile apps, Howard Hunt, vice president of new business at the Hyperfactory, suggested the … Read the whole story
COMMENTARY
by Mark Walsh
Andrew Koven, president of e-commerce and customer experience at Steve Madden, led off the Mobile Summit's second day with a sneak peek of some … Read the whole story
COMMENTARY
by Mark Walsh
How does mobile marketing differ around the world? The fundamentals are the same globally, but what differs is that in many countries mobile isn't … Read the whole story