Is it just me or do a lot of the apps in the iTunes App Store, at least utility-oriented apps, end up with ratings of two and a half out … Read the whole story
During the last decade of covering behavioral targeting online I have seen piles and piles of data mined from peoples' digital travels. The digital … Read the whole story
When going to industry events, even in beautiful resort locations, don't bring the fiancée. Read the whole story
Dear Google, Please create a tool that allows me to send SMS text messages for free. You did a great job with the call … Read the whole story
Text-message campaigns involving short codes are considered one of the most basic forms of mobile marketing in the U.S., but until now they haven't … Read the whole story
CardStar, which makes a smartphone app for storing loyalty cards, has released a free iPad version of the app meant to be used at … Read the whole story
Hoping to be perceived as the genius who sits in the background and waits for the perfect moment to say something profound, IBM wants … Read the whole story
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative … Read the whole story
To further its sponsorship of the bout, to be held at Los Angeles' Staples Center and broadcast on HBO PPV, Tecate will tailor its … Read the whole story
Nine West has incorporated the barcode into print advertising (to run in Lucky Magazine's October issue), in-store signage, boxes and on a special microsite … Read the whole story
Add Federal Communications Commission member Michael Copps to the roster of those who oppose a net neutrality proposal put forward by Google and Verizon. … Read the whole story
The majority of U.S. coupon users -- 54% -- now get their fill of deals online, according to a new report by ICOM, a … Read the whole story