MoBlog
by Mark Walsh
The Mobile Marketing Association Thursday announced a "repositioning" to shift focus from creating awareness of mobile as an ad medium to getting brands and agencies to increase spending in the … Read the whole story
by Laurie Sullivan
AOL renewed a search and an ad agreement with Google Thursday, cementing a decade-long partnership, but it appears that expanding the deal to encompass … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The long, slow roll-out of the Apple iAds program continues to be more impressive in theory than in execution. Personally, I am all-in with … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
During the last decade of covering behavioral targeting online I have seen piles and piles of data mined from peoples' digital travels. The digital … Read the whole story
by Mark Walsh
Location-based services from Foursquare and Loopt to the new Shopkick app have generated lots of buzz and interest among marketers and investors. But how … Read the whole story
by Mark Walsh
Text-message campaigns involving short codes are considered one of the most basic forms of mobile marketing in the U.S., but until now they haven't … Read the whole story
by Tanya Gazdik
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative … Read the whole story
by Mark Walsh
The majority of U.S. coupon users -- 54% -- now get their fill of deals online, according to a new report by ICOM, a … Read the whole story