MoBlog
The Mobile Marketing Association Thursday announced a "repositioning" to shift focus from creating awareness of mobile as an ad medium to getting brands and agencies to increase spending in the … Read the whole story
AOL renewed a search and an ad agreement with Google Thursday, cementing a decade-long partnership, but it appears that expanding the deal to encompass … Read the whole story
- COMMENTARY
The long, slow roll-out of the Apple iAds program continues to be more impressive in theory than in execution. Personally, I am all-in with … Read the whole story
- COMMENTARY
During the last decade of covering behavioral targeting online I have seen piles and piles of data mined from peoples' digital travels. The digital … Read the whole story
Location-based services from Foursquare and Loopt to the new Shopkick app have generated lots of buzz and interest among marketers and investors. But how … Read the whole story
Text-message campaigns involving short codes are considered one of the most basic forms of mobile marketing in the U.S., but until now they haven't … Read the whole story
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative … Read the whole story
The majority of U.S. coupon users -- 54% -- now get their fill of deals online, according to a new report by ICOM, a … Read the whole story
