by Wayne Friedman
Mobile apps advertising will rocket to more than $8 billion in five years. Why? Because three in five computer devices will be able to … Read the whole story
by Karl Greenberg
"This is very different approach, bringing young entrepreneurs and partnering with them to help them create a sustainable business model. It's about getting involved … Read the whole story
by David Goetzl
ABC and Nielsen have linked on an initiative to make the iPad part of the "live" TV viewing experience. While tuning into the new … Read the whole story
by Laurie Sullivan
Yahoo previewed features and functions Thursday scheduled for release this fall across its network of sites. During a product demonstration at its headquarters, the … Read the whole story
COMMENTARY
by Wendy Roth
Multichannel marketing communications have multiple benefits, including a broader audience reach, multiple touch points to reach customers and greater amplification of your message. But … Read the whole story
COMMENTARY
by ebony
I have been a Mac user for the past 7 years and I flat out refuse to use a PC for anything. With that … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
This is going to be a big week for what I have been calling (and no one has stopped me so far) "second screening" … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A dispute between mobile marketing company EZ Texting and T-Mobile landed in court this morning, with EZ Texting alleging that the wireless carrier is … Read the whole story
COMMENTARY
by Reggie Bradford
The potential for marketers reaching teens through social location is huge. As the teen user base grows, marketers will have more ways to reach … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Yesterday Nielsen Mobile released a torrent of survey stats about mobile app usage and attitudes towards mobile advertising. The dominance of games, social networking, … Read the whole story
by Wendy Davis
A proposed plan to reclassify broadband access as a telecommunications service "will have an immediate and significant adverse economic impact on small broadband Internet … Read the whole story
by Erik Sass
Although publishers have looked to Apple's iPad as a potential savior, Apple hasn't unveiled a standard system for allowing digital newspaper subscriptions to be … Read the whole story
by Mark Walsh
Ford on Thursday kicked off a new combined print and mobile campaign for its Edge crossover in The New York Times that includes 2D … Read the whole story
by Laurie Sullivan
The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more … Read the whole story
by Wendy Davis
Three California residents have sued mobile ad technology company Ringleader Digital for allegedly violating their privacy with its media stamp, which the company describes … Read the whole story
by Mark Walsh
Tribal DDB is aligning with sister Omnicom Group unit MobileBehavior to enhance its mobile marketing efforts on behalf of brands. MobileBehavior, a mobile consulting … Read the whole story
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by Gavin O'Malley
Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile. Raj Kapoor, global director for … Read the whole story