If, as long rumored, Verizon Wireless gets the iPhone next year, there's little doubt some AT&T customers with the Apple device would shift to Verizon. But how many? In a … Read the whole story
DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize … Read the whole story
Auto advertisers have been trying to figure out what to do with the iPad in recent months. The default modes seem to be either … Read the whole story
I've been resisting the cult of iPhone for years now. Hanging around iPhone users when you don't have an iPhone yourself is like hanging … Read the whole story
There's a new debate about Facebook that's making echo chambers implode. No, it's not whether "Catfish" or "The Social Network" will prove to be … Read the whole story
Multichannel marketing communications have multiple benefits, including a broader audience reach, multiple touch points to reach customers and greater amplification of your message. But … Read the whole story
I have been a Mac user for the past 7 years and I flat out refuse to use a PC for anything. With that … Read the whole story
This is going to be a big week for what I have been calling (and no one has stopped me so far) "second screening" … Read the whole story
The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more … Read the whole story