New research from ChangeWave shows Android's growing popularity extends to business users as well as consumers. The Google operating system's share of the corporate market has climbed rapidly from just … Read the whole story
Medialets, the company that introduced the shakeable ad for Dockers last year, today rolls out its latest mobile format: a new type of expandable … Read the whole story
Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New … Read the whole story
T-Mobile has answered EZ Texting's lawsuit by alleging that wireless carriers have no obligation to provide short codes because text messaging is not considered … Read the whole story
A funny thing happened on the way to the focus group research on iPad magazine apps. The readers actually asked to see those ads … Read the whole story
Retargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message … Read the whole story
I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me … Read the whole story
According to he most recent Pew Internet Project survey, cell phone use in the U.S. has increased dramatically over the past decade. 82% of … Read the whole story
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile … Read the whole story
With the release of 360i's Mobile Marketing Playbook last week, Online Media Daily asked David Berkowitz, who leads the digital agency's emerging media and … Read the whole story
While Boomers are arguably less tech-savvy than younger consumers, they spend more money on technology, and on the Web, than any other age demographic. … Read the whole story
Rocket Fuel, an ad network founded by a trio of Yahoo veterans in 2008, has closed $10 million in a second-round funding led by … Read the whole story