MoBlog
Forrester's recently released "State of Consumers And Technology" declared 2010 the "year of the personal device." Under that rubric, the research firm in particular highlighted the emergence of e-readers, netbooks … Read the whole story
Medialets, the company that introduced the shakeable ad for Dockers last year, today rolls out its latest mobile format: a new type of expandable … Read the whole story
Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New … Read the whole story
- COMMENTARY
sumtimes i luv 2 txt. sumtimes i hate it. Because we live in a world where everyday interaction has been somewhat reduced to typing … Read the whole story
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I was at the Ball State Football game last Saturday and I saw an interesting advertisement. On the scoreboard there was a trivia question … Read the whole story
- COMMENTARY
T-Mobile has answered EZ Texting's lawsuit by alleging that wireless carriers have no obligation to provide short codes because text messaging is not considered … Read the whole story
- COMMENTARY
A funny thing happened on the way to the focus group research on iPad magazine apps. The readers actually asked to see those ads … Read the whole story
COMMENTARYRetargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message … Read the whole story
- COMMENTARY
I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me … Read the whole story
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile … Read the whole story
Corporate policy mandating that employees use BlackBerry phones for work may actually undermine brand loyalty to the smartphone line, suggests a new report from … Read the whole story
One thing no one seems to dispute about Apple's iAd is that the hype surrounding the mobile ad platform has lifted awareness about mobile … Read the whole story
George Bell, best known as chief executive of pioneering search engine Excite and its cable broadband offshoot Excite@Home, has replaced Dan Olschwang as CEO … Read the whole story
A federal judge in Manhattan is slated to hear arguments on Thursday about wireless carriers' ability to prevent companies from using short codes. The … Read the whole story
