MoBlog
by Mark Walsh
Forrester's recently released "State of Consumers And Technology" declared 2010 the "year of the personal device." Under that rubric, the research firm in particular highlighted the emergence of
e-readers, netbooks … Read the whole story
by Mark Walsh
Medialets, the company that introduced the shakeable ad for Dockers last year, today rolls out its latest mobile format: a new type of expandable … Read the whole story
by Laurie Sullivan
Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New … Read the whole story
COMMENTARY
by Jessica
sumtimes i luv 2 txt. sumtimes i hate it. Because we live in a world where everyday interaction has been somewhat reduced to typing … Read the whole story
COMMENTARY
by Chris
I was at the Ball State Football game last Saturday and I saw an interesting advertisement. On the scoreboard there was a trivia question … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
T-Mobile has answered EZ Texting's lawsuit by alleging that wireless carriers have no obligation to provide short codes because text messaging is not considered … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A funny thing happened on the way to the focus group research on iPad magazine apps. The readers actually asked to see those ads … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Retargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message … Read the whole story
COMMENTARY
by Tod Sacerdoti
I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me … Read the whole story
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by Mark Walsh
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile … Read the whole story
by Mark Walsh
Corporate policy mandating that employees use BlackBerry phones for work may actually undermine brand loyalty to the smartphone line, suggests a new report from … Read the whole story
by Mark Walsh
One thing no one seems to dispute about Apple's iAd is that the hype surrounding the mobile ad platform has lifted awareness about mobile … Read the whole story
by Mark Walsh
George Bell, best known as chief executive of pioneering search engine Excite and its cable broadband offshoot Excite@Home, has replaced Dan Olschwang as CEO … Read the whole story
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by Wendy Davis
A federal judge in Manhattan is slated to hear arguments on Thursday about wireless carriers' ability to prevent companies from using short codes. The … Read the whole story