MoBlog
by Mark Walsh
A new mobile ad forecast from research firm Macquarie Securities takes a closer look at what a mobile boom could mean for ad agencies. It starts with a bullish projection … Read the whole story
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by Laurie Sullivan
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
by Wayne Friedman
Nielsen says there was a 43% increase in people who have watched video on mobile devices -- some 22 million -- in 2Q. This … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Apple Airplay trick that was rolled out in iOS 4.2 for iPhone and iPad turned out to be a bit of a tease. … Read the whole story
COMMENTARY
by Sarah Van Heirseele
For busy, multi-tasking moms, the smartphone functions as a primary tool for keeping her life in order. Companies that can help her will be … Read the whole story
by Mark Walsh
In tandem with the rise of mobile advertising, the Interactive Advertising Bureau has 1aunched a Mobile Marketing Center of Excellence, an industry-funded and staffed … Read the whole story