Research firm IDC released a forecast today predicting revenue from mobile apps will hit $35 billion in 2014, driven by the exploding number of downloads -- from almost 11 billion … Read the whole story
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
Nielsen says there was a 43% increase in people who have watched video on mobile devices -- some 22 million -- in 2Q. This … Read the whole story
The Apple Airplay trick that was rolled out in iOS 4.2 for iPhone and iPad turned out to be a bit of a tease. … Read the whole story
A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household … Read the whole story
In tandem with the rise of mobile advertising, the Interactive Advertising Bureau has 1aunched a Mobile Marketing Center of Excellence, an industry-funded and staffed … Read the whole story
"The ways data are abused by Facebook and maybe some mobile apps is a much bigger issue, than what is happening with display advertising … Read the whole story
2010 may or may not have been the year of mobile, according to various panelists at the SIS. Jenny Connelly said it may be … Read the whole story
Amazon is poised to reap $1 billion in mobile revenues from its mCommerce platform in 2010, according to Sarah Amitay, vice-president and director of … Read the whole story