MoBlog
by Mark Walsh
The vast majority of marketers--88%--plan to pursue mobile marketing this year, according to a new survey by the Association of National Advertisers in partnership with the MMA. Further, 75% will … Read the whole story
COMMENTARY
by morgan
I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, … Read the whole story
COMMENTARY
by jessie
There is a very important detail about my life that I felt obligated to share with all of you for my first post. I … Read the whole story
COMMENTARY
by Derek Gordon
In its most recent earnings call, Google talked about the success of its click-to-call ads, which are apparently "generating millions of calls every month." … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Whatever missteps Sony has taken in its current generation of console and handheld gaming units (and there are many) the company still has the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected … Read the whole story
by Sarah Mahoney
"Since retailers bear the cost, it's fair to ask for a price of 10% less than what Web retailers pay," Rafi Mohammed tells Marketing … Read the whole story
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by Mark Walsh
In its fourth-quarter earnings release today, AT&T; touted a record 2.8 million net wireless customers added during the period. But only 400,000 of those … Read the whole story
by Karlene Lukovitz
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
by Mark Walsh
Ever accidentally launch a mobile ad while navigating an app? You're not alone, according to a new survey from lead-gen agency Pontiflex and Harris … Read the whole story
by Aaron Baar
Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 … Read the whole story
by Karl Greenberg
Sports are a good way to reach affluent consumers, according to Nielsen's review of 2010 professional sports popularity and marketing activity. It is also … Read the whole story
by Mark Walsh
If Groupon wasn't already widely recognized as one of the country's fastest-growing companies, the $950 million the deal-sharing site raised earlier this month put … Read the whole story
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by Laurie Sullivan
Google has created a "specialist team" to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday, the Mountain … Read the whole story