by Laurie Sullivan
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers like Intuit and History Channel will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Internet has become a resource for Americans seeking answers to health-related questions. Similar to researching products before purchase, consumers research ailments and cures, … Read the whole story
COMMENTARY
by Mark Walsh
Leading off the Mobile Summit's second day is Tom Daly, Group Manager, Strategy & Planning for Coca-Cola, who laid out what the top priorities … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I am literally writing this as I use the new The Daily from News Corp. First impressions only: It is amazing how familiar and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers were tuned into a little surprise Wednesday when they discovered that IAC/InterActiveCorp expects strong momentum in its search business to continue through 2011. … Read the whole story
by David Goetzl
Univision is taking a run at ESPN with a new app providing instant score updates. Its new "Marcador (Scoreboard)" app for the iPhone and … Read the whole story
by Erik Sass
Readers using mobile devices are responsible for 20% of new online subscriptions to the Financial Times, according to chief executive John Ridding, who attributed … Read the whole story
by Mark Walsh
SMS text messaging may seem old hat as a marketing tool compared to newer technologies like QR codes or augmented reality, but it should … Read the whole story
COMMENTARY
by Joe Mandese
That is what Coca-Cola hopes to do via mobile media, according to Mobile Insider Summit opening keynoter Tom Daly. Daly who is group manager … Read the whole story
by Wendy Davis
The same day that Verizon Wireless began taking orders for its much anticipated iPhone, the company also revealed a new congestion management strategy: throttling … Read the whole story
COMMENTARY
by Joe Mandese
If you think about it, Sears was always a pioneer in mobile media, long before the smartphone, the iPad, or whatever comes next. That's … Read the whole story
COMMENTARY
by Joe Mandese
Mobile Summit opening keynoter Jason Spero says we're on the cusp of a wave of innovation in the mobile marketplace that will transform everything. … Read the whole story
COMMENTARY
by Joe Mandese
Or for that matter, go ahead and nix, "mobile social," while you're at it. Despite the fact that the industry next generation digerati love … Read the whole story
COMMENTARY
by Joe Mandese
Well, yes, Google's Jason Spero thinks we are entering the prime time for the mobile industry, but he also shared some Google data showing … Read the whole story
COMMENTARY
by Joe Mandese
And when we say luxury, we do mean luxury. According to Google's Jason Spero, eBay currently is selling "three or four Ferraris every month … Read the whole story
COMMENTARY
by Joe Mandese
Mobile ad platform Amobee Media Systems just announced a new performance-based model that integrates mobile campaigns with fixed out-of-home media. The system, which can … Read the whole story