MoBlog
The New York Times reported today that Yahoo will unveil plans for a more personalized mobile platform at the Mobile World Congress in Barcelona next week. The app-publishing system would … Read the whole story
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was … Read the whole story
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers like Intuit and History Channel will … Read the whole story
- COMMENTARY
In the mad rush to make your travel brand a functional player in the mobile world, there's an ongoing debate as to which approach … Read the whole story
COMMENTARYThe Internet has become a resource for Americans seeking answers to health-related questions. Similar to researching products before purchase, consumers research ailments and cures, … Read the whole story
- COMMENTARY
Leading off the Mobile Summit's second day is Tom Daly, Group Manager, Strategy & Planning for Coca-Cola, who laid out what the top priorities … Read the whole story
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I am literally writing this as I use the new The Daily from News Corp. First impressions only: It is amazing how familiar and … Read the whole story
COMMENTARYMarketers were tuned into a little surprise Wednesday when they discovered that IAC/InterActiveCorp expects strong momentum in its search business to continue through 2011. … Read the whole story
Univision is taking a run at ESPN with a new app providing instant score updates. Its new "Marcador (Scoreboard)" app for the iPhone and … Read the whole story
Readers using mobile devices are responsible for 20% of new online subscriptions to the Financial Times, according to chief executive John Ridding, who attributed … Read the whole story
SMS text messaging may seem old hat as a marketing tool compared to newer technologies like QR codes or augmented reality, but it should … Read the whole story
- COMMENTARY
That is what Coca-Cola hopes to do via mobile media, according to Mobile Insider Summit opening keynoter Tom Daly. Daly who is group manager … Read the whole story
Adchemy will release information on an underlying technology its engineers created that allows marketers to analyze consumer intent across marketing channels, Anurag Wadehra, the … Read the whole story
The same day that Verizon Wireless began taking orders for its much anticipated iPhone, the company also revealed a new congestion management strategy: throttling … Read the whole story
- COMMENTARY
If you think about it, Sears was always a pioneer in mobile media, long before the smartphone, the iPad, or whatever comes next. That's … Read the whole story
Smartphone shipments worldwide increased 87% in the fourth quarter to 100.9 million from a year ago, fueled by surging Android phone and iPhone sales. … Read the whole story
It is announcing Monday a contest in which 10 bloggers (nine from within 100 miles of one of the pop star's upcoming "Monster Ball … Read the whole story
- COMMENTARY
Mobile Summit opening keynoter Jason Spero says we're on the cusp of a wave of innovation in the mobile marketplace that will transform everything. … Read the whole story
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Or for that matter, go ahead and nix, "mobile social," while you're at it. Despite the fact that the industry next generation digerati love … Read the whole story
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Well, yes, Google's Jason Spero thinks we are entering the prime time for the mobile industry, but he also shared some Google data showing … Read the whole story
- COMMENTARY
And when we say luxury, we do mean luxury. According to Google's Jason Spero, eBay currently is selling "three or four Ferraris every month … Read the whole story
- COMMENTARY
Mobile ad platform Amobee Media Systems just announced a new performance-based model that integrates mobile campaigns with fixed out-of-home media. The system, which can … Read the whole story
