MoBlog
by Mark Walsh
Promising to transform mobile advertising, Apple last year convinced scores of big brands to commit $1 million each to launch campaigns on its new iAd platform. According to an All … Read the whole story
by Aaron Baar
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We are two minutes into this show and we already watched a lingering death from natural causes, two vampires rip out the neck of … Read the whole story
by Laurie Sullivan
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
by Mark Walsh
Sporting News has struck a long-term deal with mobile app developer and ad network Zumobi to create a series of apps covering all major … Read the whole story
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by Wendy Davis
The Federal Trade Commission has sued an alleged spammer for sending unsolicited SMS ads to people's mobile phones. In one 40-day period starting in … Read the whole story
by Mark Walsh
Popular smartphones, like the iPhone and Android devices, are turning gaming from a male-dominated stronghold into a mass-market form of entertainment, according to a … Read the whole story