MoBlog
by Mark Walsh
Apple may have lowered the minimum buy for iAd buys to $500,000, but that decrease won't necessarily trigger a stampede of brands to the mobile ad platform. Among companies with … Read the whole story
by Aaron Baar
The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and … Read the whole story
by Aaron Baar
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As I reflect a bit on the evolution of my own smartphone and tablet consumption habits, and ponder recent press releases, it seems that … Read the whole story
by Laurie Sullivan
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
by Mark Walsh
Sporting News has struck a long-term deal with mobile app developer and ad network Zumobi to create a series of apps covering all major … Read the whole story
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by Wendy Davis
The Federal Trade Commission has sued an alleged spammer for sending unsolicited SMS ads to people's mobile phones. In one 40-day period starting in … Read the whole story