Apple just seems to have a knack for making money. A new study from U.K.-based research firm Strategy Analytics shows that the company led the way in smartphone revenue in … Read the whole story
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
There is something to be said for Hollywood's experience in entertaining people, a quality that is absent in the new channels we like to … Read the whole story
Negatively motivated search behavior can help brands cozy up to consumers. That's according to a study Web Liquid plans to release next week that … Read the whole story