With their familiar creative elements -- white background, innocuous piano music and hands-on demos -- Apple's iPhone ads have over the years become an easy target for parody, such as … Read the whole story
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
The iPad iAds are here! The iPad iAds are here! Oh, give me a break. Maybe I am still hung over from the iPad … Read the whole story
There's little doubt that Android has spread faster lately than Apple's iOS operating system, but a new study finds the Google platform is literally … Read the whole story
Negatively motivated search behavior can help brands cozy up to consumers. That's according to a study Web Liquid plans to release next week that … Read the whole story