MoBlog
by Mark Walsh
"Advertising is the price you pay for having an unremarkable product or service," Jeff Bezos told shareholders at Amazon's annual meeting only two years ago. With the launch of an … Read the whole story
by Laurie Sullivan
Google has acquired technology and talent from Canadian mobile startup PushLife that will allow consumers to import their iTunes library into its forthcoming music … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
>Amazon's announcement yesterday that it would offer a specially priced Kindle subsidized by advertising, the "Kindle with Special Offers," may have been unexpected but … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent survey of smartphone users, commissioned by MGH to determine the usage of QR codes, 72% of smartphone users indicated that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Today's Question: One company headquartered in Mountain View, Calif. will hold an event in Hollywood on Tuesday. Company executives decided to bring the event … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Long before we get to TV Everywhere, it looks as if we will have to lurch our way through "Some-TV-Somewhere-For-Some-Of-You-Sometime." Case in point, the … Read the whole story
by Mark Walsh
The iPad will gradually lose market share to rivals in the coming years, but the Apple tablet will remain the category leader through 2015, … Read the whole story
by Mark Walsh
In response to rising mobile-commerce activity, the Mobile Marketing Association has issued guidelines for mobile couponing. The new rules and best practices cover the … Read the whole story
by
"Reach Them When They Win" is the tagline -- and gist -- of Kiip's new mobile game ad network. Nine brand advertisers are already … Read the whole story