"Advertising is the price you pay for having an unremarkable product or service," Jeff Bezos told shareholders at Amazon's annual meeting only two years ago. With the launch of an … Read the whole story
Google has acquired technology and talent from Canadian mobile startup PushLife that will allow consumers to import their iTunes library into its forthcoming music … Read the whole story
>Amazon's announcement yesterday that it would offer a specially priced Kindle subsidized by advertising, the "Kindle with Special Offers," may have been unexpected but … Read the whole story
According to a recent survey of smartphone users, commissioned by MGH to determine the usage of QR codes, 72% of smartphone users indicated that … Read the whole story
Today's Question: One company headquartered in Mountain View, Calif. will hold an event in Hollywood on Tuesday. Company executives decided to bring the event … Read the whole story
Long before we get to TV Everywhere, it looks as if we will have to lurch our way through "Some-TV-Somewhere-For-Some-Of-You-Sometime." Case in point, the … Read the whole story
The iPad will gradually lose market share to rivals in the coming years, but the Apple tablet will remain the category leader through 2015, … Read the whole story
In response to rising mobile-commerce activity, the Mobile Marketing Association has issued guidelines for mobile couponing. The new rules and best practices cover the … Read the whole story
"Reach Them When They Win" is the tagline -- and gist -- of Kiip's new mobile game ad network. Nine brand advertisers are already … Read the whole story