Paul Marcarelli, aka "Test Man" from the Verizon Wireless ad campaign that made "Can you hear me now?" a cultural catchphrase, told The Atlantic in a recent interview he's being … Read the whole story
Search engine marketing will rise 16% to $19.3 billion in 2011, outsourcing search and social media strategies continue to grow, and 74% of North … Read the whole story
I don't have the answers, but I do have a singular hope. Namely, that these smartphone-wielding teens will tap the power of the mobile … Read the whole story
"What the hell are you looking for?" barks my fiancée in her now-familiar bride-to-be tone of impatience. "I am not marrying a shoe fetishist, … Read the whole story
According to the "21st Century Mobile Mom Report," by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% … Read the whole story
While the industry waits for consumers to adopt near-field communication technology, AT&T Labs is putting the finishing touches on a white-label application that will … Read the whole story
Virgin America is taking social media to new heights with the launch of a Terminal 2 Takeover promotion in conjunction with today's opening of … Read the whole story
Android may have surged ahead of iOS in market share among smartphone platforms, but it maintained its dominant presence on the mobile ad network, … Read the whole story